TRANSFORMATION TOWARD A CLOUD BUSINESS MODEL
Authors: | Jenni Myllykoski, Petri Ahokangas |
Category: | research article |
Keywords: | Business model, cloud business, transformation, ecosystem |
Abstract: | Cloud technologies have widely been discussed within telecommunications research and practice. Compared to traditional software product business, the cloud enabled service business can be significantly different in nature. Therefore the transformation resulting in the implementation of cloud technologies can be drastic. There are gaps in current literature in the business implications of cloud technologies as well as cloud driven business model transformation. Drawing on business model, change and cloud literature, as well as on a single case study, this paper investigates the cloud business model transformation of an incumbent company. The results of the research indicate that Cloud as a business environment places specific demands for incumbents. This results in step-by-step planning and implementation of business model changes. In addition, customer value related phenomena value co-creation, co-capture and co-opetition appear as key elements in planning and implementing business model transformation toward the Cloud. |
Initial submission
Cloud business model transformation_Myllykoski Ahokangas.pdf — PDF document, 259 kB (266179 bytes)
TRANSFORMATION TOWARDS A CLOUD BUSINESS MODEL
Cloud business model transformation_Myllykoski Ahokangas_Final.pdf — PDF document, 298 kB (306116 bytes)